Implement DMARC for Trust Before Google AMP for Email

AMP for Email: The Indispensable Channel Gets an Upgrade

Before we get to why that’s the case, let me be clear: Mobile, social media, and instant messaging are all very cool. But, when it comes to efficacy and ROI, they don’t hold a candle to email.

Brand Impersonation: Exploiting a New Kind of Trust

Some are concerned all this interactivity could also offer hackers a whole new way to target your customers.

DMARC Isn’t Just Optional

For this reason and more, we’d of course suggest that Google’s DMARC recommendation become mandatory.

B2C Is Not Alone: Targeting Your B2B Customers

Brand impersonations don’t just target consumers — they can also target your partners and suppliers.



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Agari is the Trusted Email Identity Company™, protecting companies and people from phishing and socially-engineered email attacks.