Brand Impersonation and Look-alike Domains: How Cybercriminals are Hurting Tech Brands

Going After Brands in Impersonation Attempts

In April, Verizon customers reported getting “customer support” emails that directed them to fake but convincing looking sites to enter their account information for a “discount.” The sites they were directed to asked for their phone numbers, PINs, passwords, and knowledge-based authentication details like the name of the customer’s first roommate. Now, customers who took the bait are at risk for identity theft and mobile account takeover.

Stolen Data, Broken Trust

Unfortunately for brands, these crimes steal more than victims’ information and money. They also erode the trust that technology companies like Microsoft and Verizon spend so much time and money building with their customers, vendors, and partners. That trust is exactly why cybercriminals target those businesses — and part of the reason Microsoft tops the list of most-impersonated brands.

Tech Lags in DMARC Implementation

It’s clear that email-based brand impersonation attacks are on the increase because cybercriminals are getting better at running complex scams. What is not always obvious is that solutions to the problem already exist. And many tech companies haven’t adopted them yet.



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Agari is the Trusted Email Identity Company™, protecting companies and people from phishing and socially-engineered email attacks.